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Elex - Bringing China's Internet and The world's internet together

Elex Technology Co. Ltd.has been a key influencer of China's Internet sector and has successfully introduced the best projects from behind the Great Wall to the World.

The total number of Elex employees has already exceeded 500 people divided among Beijing's headquarters and offices around and out of China: Hefei, Shanghai, Hong Kong, Taiwan and Brazilian Sao Paulo. China's largest Internet Group - Tencent (HK: 00700) has carried out a strategic investment in Elex in 2009. Consequently in 2009 the two companies formed a strategic partnership to jointly develop their overseas business in emerging markets.

The founders of Elex believe that China's internet sector will develop successfully similarly to the manufacturing industry, with its own innovations and RNDs recognised by international communities. Over the past several years Elex has partnered with China's largest internet companies including Baidu, Tencent, and Alibaba and top-ranking games companies, like DD Tank, Perfect World, Giant Interactive, and Through that strategy we achieved many breakthroughs and successes in overseas markets.

Happy Harvest: Elex's own product - Happy Harvest - became one of China's most influential cultural products recognised overseas within last 30 years since the Reform and Opening-up Movement. From 2008 to 2011 Happy Harvest marked history in the local video game industries of places like Taiwan, China, Brazil, Poland, Germany, and Vietnam, where it became the most popular casual game.

Taking on European and American corporate titans and establishing independent distribution channels:In 2009, Elex was the first in the industry to create its own game distribution team to disrupt the monopoly that European and American companies had on social network gaming. This team overcame difficulties like cross-national payment and customer service to become the first independent distributor of a self-developed game in China's history of network game companies. Afterwards, Elex used its own distribution capabilities to help send many Chinese game companies overseas, creating a new wave in network game internationalization in the industry.

30,000,000 landing:Number od daily visitors of ELEX games exceeded 30 million in 2009. Currently the number of users within Elex services exceed 50M daily active users from over 40 countries and 30 languages. From a little developing studio Elex has transformed into the most internationally influential Chinese Internet company. Plenty of our websites continue to remain among the global Top 1000, and their monetisation records are beaten each quarther.

Stable, healthy growth: In the ever-shifting gaming and internet industry, Elex's has remained true to its stable, healthy business model principle. We are dedicated to becoming a "sun" of the industry, with core business and sustainable, stable growth - not just the "falling star" of a brief success. Since founding in 2008, we have experienced tremendous changes and shifts in the industry, and steadily grown from a 5-person enterprise to an over 500-person company. Our business has also grown by leaps and bounds.

XingCloud: In 2010, in order to resolve the variety of problems encountered in the internet's internationalization, Tencent's strategic partners and renowned internet product and overseas operator Elex jointly invested 30 million Yuan to jointly establish Beijing's Xingcloud Internet Technology Co. Ltd. Xingcloud used cloud technology to successfully solve the language structure, localization, payment, server speed increase, and other problems encountered in the internationalization of internet products, and provide one-stop, efficient solutions. Currently, Xingcloud has become the standard service for internationalization of China's electronics business websites, including internationalization solutions for some of China's top companies like Vancl, 360buy, and dhgate. order to create an alternative for Facebook channeling, in 2010 Elex has launched an independent gaming platform; after 3 years of continous investment and optimisational operations 337 has become a well-known platform for casual games, proper web games and publishing portal for the fully hosted licenced game titles. We have created a product with closed loop ticketing system and own payment channels, which effectively reduced operational costs and improved the monetisation figues as well as users experience.

YAC:In 2013, Tencent QQ doctors jointly launched a free anti-virus service. YAC has received great press overseas and fantastic feedback from the end users. The project lays a foundation on creating foreign-based international user base, with most of the overseas audience concentrated in Brazil, Mexico, the Middle East, Eastern Europe or France.

Age of warring empire:is just an example of a successful case in the field of mobile gaming. Released in Western markets our strategy game has been on the top-30 bestselling list for over 2 years, highly ranked in the United States, Germany, Britain, France, Germany and other developed countries. It has been one of the most popular mobile phone game released by a Chinese company.

Company and CEO Awards

2004 - Our entrepreneurial team went to Cannes, France, where they defeated teams from over 200 companies and well-known academies winning the fifth GSM and Java Smart Card Application Development Contest, sponsored by 10 major top-ranking mobile service providers. They cashed 300,000 RMB, and became the first Chinese team to win prize money in the competition's history.

2005 - Elex CEO Tang Binsen won the first China Youth Science and Technology Innovation Award, established by the Central China Youth League with funds donated by Deng Xiaoping.

2010 - Elex CEO Tang Binsen was listed among 40 "Business Elites Under 40 in 2010" by Global Entrepreneur magazine.

2011 - Elex was listed among the top 100 new enterprises in Zhongguancun by Beijing's municipal government.

2011 - Elex CEO Tang Binsen was listed as a "leading entrepreneur" by the Beijing municipal government.

2012 - Elex CEO Tang Binsen was listed among 30 "Entrepreneurial Elites Under 30" by Forbes magazine.

2012 - Elex was ranked 5th in the Deloitte Technology Fast 50 China Program.

2013 - Elex's revenue exceeded 550 million yuan, and with the total turnover of 700 million it continued to maintain a rapid and stable growth.

2014 - Elex has continuosly worked on expanding monetisation from mobile gaming and together with game publishing and traffic brokerage Elex's monthly turnover is 10 million USD.

In 2014 the number of our monthly active users has exceeded 100 million, creating another record and strenthening Elex's leading position among China's Internet companies in overseas markets.



Some of our products